Case Study: Deanna Fletcher Personal Brand
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Deanna is a media veteran. Starting young, she has cultivated a powerful folio of expereince and credits, which at still a young age, gives her a rare wight of industry knowledge and ideas that she now shares through her work as a consultant. She came to Staff looking to develop a professional, personally referential brand to represent her business with this rich sense of history, live with dynamic high profile clients but also carry itself with humor and warmth for up and coming profiles.
Like most of our branding projects we starting with several discussion meetups and conversation refining the breif and cultivating moodboards to summarise the overall philosophy that we wanted to evoke in the brand we owuld create.
Although Deanna was keen to maintain a tone of high-end professionalism to satisfy corporate, somewhat more conservative audience, she was keen to bring her personality into play that brings an edge, a nod to her creativity, willingness to be brave and willingness not to shy away from difficult decision making often need in crafting strong media properties and profiles.
The finall moddboards above just show a slice of the types of imagery and more impaortantly the aura that we wanted to try and capture in Deanna’s brand which for the sake of the project philosphy we termed ‘glamatude’. That sort of “so high class we don’t give a f*ck and becomes punk rock” faded glamour becasue it’s late in the night and it somehow looks more incredible becasue the makeup has softened and the skin is glowing, self empowered, and confidence from the sheer weight of experience kind of feel is what we wanted to sum up. Colours and imagery comes from Deanna’s antipedian heritage and love of beaches, clean, realxed meditative living.
