Brand lock ups.
Always Ahead is the umbrella organisation taking responsibility for regeneration, restoration and redevelopment in and around the city of Crewe.
Their key project is underway with the restoration and redevelopment of Flag Lane baths
We worked together to develop a consistent brand that would still offer multiple banner options for different streams of the work of Always Ahead.
Multi-surface.
The brand design needed to feel like something organisational.
The board still wanted it to feel young and fresh, with a boldness that would make it stand out and carry a confidence reflecting the intentions of the charity to restore pride and encourage creativity within communities around Crewe in Cheshire.
We needed to create something that would work on signage and buildings as well as mobile phones and in video.
