Why Staff Design Co? - Naming for un-convention
Benn Price Benn Price

Why Staff Design Co? - Naming for un-convention

What does the naming of a company mean - how much does it matter. With Staff Design Company, there is a laundry list of symptoms I’ve been inspired to target with the mission of the organisation.

Let’s talk about the value of naming your brand or organisation and really thinking about meaning.

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Bad briefs are just pants.
Benn Price Benn Price

Bad briefs are just pants.

You know the routine. You have an idea; an innovative brand, a key campaign or a straightforward asset request.

You want a traffic-stopping social post, a leaflet that feels more like a keepsake than a promotional item, or a rebrand that makes it crystal clear that you genuinely do have better stuff to offer than your competitors… What now?

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Introducing CLOE, or, how a community raises a child.
Benn Price Benn Price

Introducing CLOE, or, how a community raises a child.

Growth is fundamentally at the heart of any organisation's desire for increase.

Whether the need for bigger and better numbers is purely a answering the desire to have a large footprint or the, understandable, business aim of income growth, it seems unarguable that as an organisation you need to grow your populations and you only manage this through your marketing.

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