Strategy doesn’t live in a document.
It lives in your decisions.”

You can have the slickest deck in the world: full of brand pyramids, big words, and colour-coded funnels, but if nothing changes on the ground, it’s just expensive wallpaper.

The real strategy shows up when you say no.
When you pivot.
When you back something brave.

That’s where the work is. And that’s where we begin.