Why Staff Design Co? - Naming for un-convention

Design agency naming header image featuring Staff Design Company founder, Benn Price

Why talk about the name, does it matter that much?

In this case it is essentially all that matters. The name of this company means everything, about who we are, what we stand for and why we are doing it at all.

It’s YOU that matters. YOU the creative, YOU the client. YOU the individual looking for inspiration to get your motivation, or confidence, or creativity, or business moving, YOU the business looking for help with your identity or raising your game or challenging your market with a bold new idea or approach.

That’s why the name Staff Design Company matters.


Staff Design Company.
Because we are all colleagues. And we are about people. 

This started as an idea to build something that could help resolve some of the issues that I’ve experienced or witnessed over the years of working in the creative, business and third sector industries.

There is a laundry list of symptoms I’ve been inspired to target, but the key responses include; struggling to gain experience, learn how to find and use my voice, seeing myself and others being treated poorly both in remuneration and wellbeing terms and watching people misuse, misunderstand, and disregard the power of creativity.

STAFF DESIGN, company.
Our company is staffed by design to be agile and service your varying creative needs

Every agency talks about how different they are, how ‘fresh’ their approach is, and while “agency'' is the easiest term to place on what we are, the punk in us will resist pigeon holing forever. Frankly SDC is aiming to be something else, a place for growth and development both of ourselves, our team and our partners, a place where everyone gets equal share of the praise, work, celebration and creativity.

As a client whether your project is huge or tiny, regardless of your financial or time budgets, at SDC we can’t help ourselves but give you far more than you expected - even if it’s just a bloody good experience.

As a member of Staff we pledge to make sure that your creativity is maximised, that your confidence is boosted, time well spent and your needs are put before those of profit and no mercenary behaviour will be tolerated. This Company is for everyone, new to the game or long in the tooth, our only discrimination is determining what works creatively.

Various Staff Design Company brand products featuring the SDC logo and other brand elements.

STAFF, Design company
We design the staff you need for the company you want   

Whether you are an independent creative, you have a team of designers, runa studio or are looking for a different way to motivate your team, Staff Design is in our name.

We believe that anyone in any role can be released creatively and find new confidence, enthusiasm and agency.

Through consultancy and mentoring one-to-one, team dynamics, leader or subordinate, we work with you on finding those communication opportunities up and down the chain, building confidences, speeding up your process or just tapping your ideas.

Staff Design company

We are proudly based in Stoke-On-Trent, Staffordshire in the heart of the Midlands, where craftsmanship is in the soil, tenacity and workmanship, how we were raised and how we survive.

Our smokey, potbank horizoned plane of view gives us an honesty that shines the light on openness and truth and the locality’s potential and realities as well as its ease of access for travel reveals a fragile but rich optimism that allows our creativity to bear the beauties of dreams and substance in equal balance.


If you need help with your creative services, or support for your creative staff, drop us a line to talk today. https://staffdesign.co

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